Monster Energy Essay - 11236 Words

| Product Analysis: Monster Energy Drink | Bill ClymerWednesday August 14, 2013Written by: Maira Khalid | PART A Situation Analysis Monster Beverage Corporation The Hansen Beverage company (recently changing their name to Monster Beverage Corporation on January 5th of 2012), was a family owned and operated company in the 1930’s, selling freshly squeezed juices to local film studios. In the 1970’s, one of the Hansen brothers decided to transition their beverage business into marketing ‘natural sodas’. This was the upturn of the company that led them to where they are today. Today, Monster Beverage Corp. has transformed into the largest energy drink company in Canada with sales of more than $ 2.1 billion in 2012.†¦show more content†¦Values Monster shows the importance of values in their statement, The Corporation’s Scope for the Future, as a company. Their values are as follows: * To always have superior quality in their products and services * To have their customers (and their families) be confident while consuming their product, always being able to taste the quality and never lose trust in the Monster brand * Continuous quest for excellence * High ethical and moral standards Monster states that their customers always come first. They are in business for their customers and because of their customers, committed to establishing relationships, providing high quality products and maintaining profitable partnerships. Monster fully respects their customer’s rights, dignities, opinions and individuality. Critical to their success, the customer is their most valued asset. Monster will never be satisfied with current performance, constantly looking for new opportunities to grow their business and market wherever possible. Expanding their product range without compromising the excellence of the existing ones, this company of over 50 years promises not to tolerate mediocrity. Lastly, Monster Beverage Corp. will never take part in or support anything unethical or illegal. Corporate Strategy As defined in Marketing the Core, product differentiation is a corporate strategy whereby there is â€Å"a provision of something that is unique and valuable toShow MoreRelatedPositioning Strategy of Monster Energy1302 Words   |  6 PagesAs energy drink is yet a part of developing and new industry therefore Audience and Company Objectives are targets of Monster. The market of energy drink like monster energy is quite different from some other beverage industries. Monster energy drinks have become trendy part of society, but as some think the targeted market is unrestrained, wide or varied but it is not like that. In soon energy drink history, Athletes were the primary consumer when energy drinks were initially being sold in USA.Read MoreMonster Energy Drink Target Audience and Company Objectives1190 Words   |  5 PagesConsumer Behavior Monster Energy Target Market Because the energy drink is still part of a new and developing industry, the energy drink target market is diff erent than in some of the other beverage industries. Monster energy drinks have become a very popular, â€Å"hip† part of society, but the market at which they are aimed is not as wide and expansive, or diverse, as some might think. Early in energy drink history, when they were first being sold in the United States, athletes were the primary consumersRead MoreMarket Plan for Monster Energy Drink2139 Words   |  9 PagesPlan Introduction of Monster Energy Drinks into the Australian Market International Marketing Plan Introducing Monster Energy Drinks into the Australian Market Background Monster Energy is an American brand of energy drink created and marketed by Hansen Natural Corporation. Monster calls itself the meanest energy drink on the planet. It’s a big hit in the United States that delivers twice the buzz of a regular energy drink. Monster’s US portfolio includes the flagship Monster and Lo-carb plus speciallyRead MoreMarketing Plan For Launching Monster Ultra Energy Drink2070 Words   |  9 PagesThis reports explains in detail the marketing plan for launching Monster Ultra Energy Drink. The product is an energy drink and has been approved from the Ministry of Health. A vision and mission statement has been laid out and further an advertising campaign will is undertaken to successfully launch the product in the UK market through different traditional and modern forms of media. The energy or sports drink industry has seen a sustained growth in the UK over the past years with brands comingRead MoreGlobalization Perspective Essay771 Words   |  4 Pagesproceedings. One is with its former Canadian distributor, Pepsi- Cola Canada as defendants. â€Å"The plaintiff alleged that the defendants misleadingly packaged and labeled Monster Energy products in Canada by not including sufficiently specific statements with respect to contradictions and adverse reactions associated with the consumption of the energy drink products†. Hansen needs to do ample research before transacting business across the globe in order not to violate the global regulations. In this way theRead MoreAnalysis Of Monster On The Loose 1232 Words   |  5 PagesRodrigo Garcia Dr. Summers ENGL-1301-101 13 October 2017 Monster on the Loose During final’s exam week, students tend to procrastinate and stress out. This results in lack of sleep. With that, this leads to the consumption of an energy drink, such as a Monster. This product made its debut around 2002. From there, the production rate has skyrocketed its sales in the 20th century. The Hansen Beverage company is the owner of this product and has been accused of many health-related problems, and despiteRead MoreMonster Energy’s Pest Analysis: Essay1367 Words   |  6 PagesHansen’s Natural Corporation (Now Monster Beverage Corporation) is a US based company located in Corona, California. They have been in the market from the 1930s in the manufacturing of natural sodas and from the early 20th century into caffeinated beverages. They have taken on Red Bull recently to become the top leader in the market of energy drinks. This can be taken as an advantage and a threat to the company as they have been majorly depending on their Monster Energy dri nk product solely for revenueRead MoreMonster Beverage Corporation : Analysis And Evaluation Of This Manufacturing Organization1792 Words   |  8 PagesAbstract Over the years, Monster Beverage Corporation has managed to rise from just a juice company that was insignificant to a major company having a huge and very loyal consumer group. This is in fact considered the top company when it comes to the manufacture of energy drinks. The brand has managed to team up with individuals from the celebrity, music and athletic world, who actually make up most of the company’s consumer base. Monster has taken up the role of keeping up with the lifestyle ofRead MoreMonsters Inc. Animation Analysis Essay examples1220 Words   |  5 Pagesproduced by Pixar Animation Studios, Monsters Inc. Within this film stars two monsters that are employed at a company named Monsters Inc. These fellow monsters go by the names of James P. Sullivan —known as â€Å"Sulley† —and his one-eyed best friend and partner in crime, Mike Wazowski. Within this company, monsters generate their existing city’s energy by the act of scaring children, b ut believe that if they are exposed to these children, they will be contaminated. In Monsters Inc., the characters are createdRead MoreEssay on Monsters Inc810 Words   |  4 PagesMonsters Inc. is an incredible animated movie (by Pixar Studios, 2001, and directed by Pete Doctor) about monsters working in a scare factory. Proudly, the scare factory – a pillar in the community – is a workplace in a monster world where monsters scare children. Through a high-tech system, doors are brought to the factory that, if activated, allows the monsters to enter the child’s room through the youngster’s closet. The scream produced by the child creates energy for the monster world, so that